Integrated Creative Campaign

We craft experiences to deliver campaigns that leave a lasting impression.

From concept development to execution, we seamlessly integrate various elements such as digital marketing, social media, content creation, and traditional advertising to create cohesive, multi-channel campaigns that drive results.

Integrated Creative Campaign

PETRONAS BRAND

#DEMICINTA

PETRONAS Merdeka / Hari Malaysia Campaign

The pandemic has deeply impacted Malaysians in many ways. Petronas, following its 2021 festive theme, "Stories of Joy," aims to share hope with all Malaysians.

This campaign also reminds us that, despite challenges, we will prevail together.

Integrated Creative Campaign

DUITNOW

PAKAI NOMBOR FON LAH

DUITNOW Launch Campaign

DuitNow allows users to send money via banking apps using just a phone number. Our goal was to raise awareness, understanding, and usage of DuitNow among Malays.

To achieve this, we designed a quirky, fun, and engaging campaign, positioning DuitNow as the perfect solution for unpredictable moments.

Integrated Creative Campaign

MISTER POTATO

GENG BARU

Sweet Potato Sweet Corn Launch Campaign

After the success of Mister Potato's Sweet Potato flavor, the brand introduced a new Sweet Potato Sweet Corn flavor. Embracing the brand's quirky nature and the theme 'Kita Kawan, Kita Amigo' (We are Friends, We are Amigos), the campaign highlighted that anyone could become a new friend.

Integrated Creative Campaign

MISTER POTATO

BENDA BAEK KENALAH KONGSI

Mister Potato Brand Campaign

Malaysians love their food and are passionate about finding and sharing the perfect bite. At Mister Potato, we understand this because we create innovative flavors. This inspired our campaign 'Benda Baek Kenalah Kongsi' (Great Things Are Meant to Be Shared), encouraging everyone to share their favorite flavors with friends.

40.3 million

Average Media Impressions

103k

Facebook Reactions

19%

Market Value Share Retained

Integrated Creative Campaign

MARIGOLD PEEL FRESH

KEBAIKAN BUAH-BUAHAN HARIAN

Marigold Peel Fresh Ambassador Campaign

Marigold Peel Fresh faced competition from a brand claiming to offer authentic fruit juice. In response, they launched the 'The Daily Fruit Goodness' campaign, leveraging celebrity influence to educate consumers about the true quality of their fruit juice.

Integrated Creative Campaign

LAZADA

TAMBAH KE TROLI, BERTAMBAH-TAMBAH KE HATI

Lazada Ramadan & Aidilfitri Campaign

Lazada aimed to create a heartwarming Ramadan/Raya campaign to connect with the Malay audience beyond typical discounts. Recognizing the increased desire for joy and generosity after COVID, Lazada focused on making this year's celebrations special by spreading happiness through giving back to individuals, loved ones, and the community.

Integrated Creative Campaign

HONG LEONG BANK

MENYEMAI IMPIAN

Hong Leong Bank Ramadan & Aidilfitri Campaign

Instead of merely creating entertaining ads, Hong Leong Bank, under its 'Menyemai Impian' umbrella theme, aimed to make a tangible difference.

Thus, we developed a campaign with the goal of inviting Malaysians to join a movement and contribute to seeding the Aidilfitri dreams of children

in need.

Integrated Creative Campaign

KHAZANAH NASIONAL BERHAD

THE LIGHT OF DEEPAVALI

Khazanah Nasional Berhad Deepavali Campaign

Khazanah Nasional Berhad aimed to highlight unity through Deepavali. So we created a campaign to educate and engage Malaysians about the festival.

The campaign's centerpiece was a heartwarming film with a surprising twist, centered around themes of love, hope, and happiness to deliver a strong message of unity.